What Mission LiFE is and what it targets

Mission LiFE (Lifestyle for Environment) is described by the Ministry of Environment, Forest and Climate Change as a mass movement designed to nudge individuals and communities towards an environment-friendly lifestyle. The stated approach follows a “Whole-of-Government and Whole-of-Society” model and focuses on seven themes: Save Energy, Save Water, Reduce Waste, Reduce E-Waste, Say No to Single Use Plastic, Adopt Healthy Lifestyles, and Adopt Sustainable Food Systems. The aim is behavioural change toward lifestyles in harmony with nature.

What happened since Mission LiFE’s launch

The Rajya Sabha reply lists major outreach and mobilisation activities carried out since Mission LiFE’s launch in October 2022. The Ministry highlights nationwide mass mobilization campaigns, including One Nation One Mission: End Plastic Pollution, Harith Yoga, Swachhata Hi Seva, and World Environment Day campaigns, alongside Ideas4LiFE and e-waste awareness drives. Outreach is also linked to the MyGov and MYBharat portals, and Mission LiFE has been showcased through interactive digital exhibits at events including Bharat Parv, India Water Week, and Maha Kumbh Mela.

Alongside awareness, the reply reports a flagship plantation initiative under “Ek Ped Maa Ke Naam”, under which more than 272 Crore saplings have been planted. For institution-led school engagement, the Ministry states that over 12 lakh Eco-Clubs are working with children and youth in schools on Mission LiFE themes. The reply further notes that EIACP Centres conduct awareness and capacity-building programmes on Mission LiFE themes.

The Ministry also points to digital infrastructure for knowledge and monitoring. Two dedicated platforms are reported as the Mission LiFE Portal (knowledge repository) and the Meri LiFE Portal (structured reporting and monitoring of LiFE events and activities).

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