The Centre for Trade and Investment Law, the Indian Institute of Foreign Trade and the Confederation of Indian Industry launched Going Global: A Practical Guide for Indian MSMEs in New Delhi on 17 July 2026. The guidebook is designed to help Indian Micro, Small and Medium Enterprises enter and expand in global markets.
The publication matters because MSMEs face recurring export barriers: limited market information, weak knowledge of overseas buyers, difficulty in meeting international standards and certifications, and pressure to stay price competitive. The guidebook tries to reduce these frictions by offering a practical roadmap for market analysis, buyer identification, standards compliance, and the use of freely available trade-intelligence tools.
What the guidebook covers
The guidebook is positioned as a one-stop practical resource for MSMEs. According to the Ministry of Commerce and Industry release, it focuses on:
identifying export opportunities and promising destinations;understanding market-access requirements;using freely available trade-intelligence tools to reduce research costs;meeting international standards and sustainability requirements;building export readiness before entering foreign markets.
Background and earlier position
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