GS1PIB · Current Affairs
Ministry of I&B launches pilot phase of 'Gems of India' challenge for grassroots digital creators
The Ministry of Information & Broadcasting has launched a pilot challenge to identify and support grassroots digital creators through the WAVES OTT ecosystem.
SP
Samachar Pathshala Desk
Published 23 Jul 2026 · 1 min
Key takeaways
- The Ministry of Information & Broadcasting has launched a pilot challenge for grassroots digital creators to produce district-based stories through digital video.
- The pilot is being run with Prasar Bharati, My Bharat, State and District Administrations, local cultural and educational institutions, YouTube, and Meta.
What happened
The Ministry of Information & Broadcasting launched the Gems of India Challenge, a pilot initiative for grassroots digital creators. The challenge is designed to identify, nurture, and promote creators who can tell district-level stories through short digital videos.
Background and earlier position
The UPSC angle
GS1GS2GS3Essay
Digital creator policy as a governance-and-culture issue
UPSC may frame the Gems of India Challenge as a policy question on how the Union government can use digital platforms to promote local culture, tourism, and district identity while building a creator ecosystem. The issue also connects governance, public outreach, platform partnerships, and the emerging orange economy.
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