GS2PIB · Current Affairs
MIB releases TV Ratings Policy, 2026 to improve transparency and accountability in TV audience measurement
TV Ratings Policy, 2026 by Ministry of Information & Broadcasting: stricter governance of TV audience measurement and rating agencies
SP
Samachar Pathshala Desk
Published 25 Jul 2026 · 1 min
Key takeaways
- TV ratings influence how audiences are counted and how advertising or programming decisions may be justified; therefore, measurement credibility requires enforceable methodology and governance safeguards for rating agencies.
- MIB stated that no entity was registered under the TV Ratings Policy, 2026 at the time of the response.
What happened
The Ministry of Information & Broadcasting released the TV Ratings Policy, 2026 to regulate television ratings in India. The policy lays down guidelines for the registration, operation, audit, and oversight of agencies providing TV rating services, with stated goals of transparency, independence, and accountability in TV audience measurement.
Background and earlier position
The UPSC angle
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Regulating audience measurement agencies for trust in TV ratings
TV ratings policy design can improve market trust by tightening eligibility, independence, auditability, and methodology safeguards against conflicts of interest and measurement bias, while broadening measurement to new platforms like connected TVs and OTT availability.
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