GS2The Indian Express · Current Affairs
Horoscope pages spark privacy concerns in Gujarat ads
Gujarat notices raise privacy concerns around horoscope-based personal profiling
SP
Samachar Pathshala Desk
Published 17 Jul 2026 · 1 min
Key takeaways
- Gujarat advertisements and public notices have raised a privacy concern around horoscope or astrology-style personal profiling.
Gujarat advertisements and public notices have raised a privacy concern around horoscope or astrology-style personal profiling. The issue is important because personal profiling can reveal personal information or be used without clear transparency to the user.
The UPSC angle
GS2Essay
Privacy in personal profiling and consumer-facing notices
UPSC can frame horoscope or astrology-style personal profiling through the right to privacy, informed consent, transparency in data use, and consumer protection safeguards against opaque profiling practices.
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