Mann Ki Baat English rendering: Catch The Rain campaign for water conservation
Prime Minister’s Office launched nationwide “Catch The Rain” momentum from 4 July to push rainwater harvesting, groundwater recharge, water-body rejuvenation and tree plantation.
- Catch The Rain aims to conserve rain immediately at the place and time it rains, through local water works.
- Rainwater harvesting means capturing rain where it falls and storing or directing it for use.
- Groundwater recharge means adding water to underground aquifers by guiding rainwater into recharge structures.
- Water-body rejuvenation means restoring old ponds, wells, and stepwells by repair and enabling water storage and flow.
What happened: “Catch The Rain” campaign gains momentum across States
The Prime Minister’s Office stated that the “Catch The Rain” campaign is being used to conserve rainwater right where and when rainfall occurs. A nationwide campaign has been underway since 4 July, with reported focus on rainwater harvesting, groundwater recharge, rejuvenation of old water bodies, and tree plantation.
The Prime Minister’s Office also described community participation across villages and cities, including panchayats and social organisations. Reported on-ground actions include cleaning silt from old ponds, reviving wells and stepwells, and using borewells that are no longer in regular use as recharge channels.
UPSC framing can treat “Catch The Rain” as an example of demand-side water conservation—actions at the site of rainfall that reduce runoff losses and improve recharge. In answers, connect community participation to measurable outputs like pond construction, well/stepwell revival, and the use of non-functional borewells for groundwater recharge, while explaining how these measures support local water resilience.
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