What happened: “Catch The Rain” campaign gains momentum across States
The Prime Minister’s Office stated that the “Catch The Rain” campaign is being used to conserve rainwater right where and when rainfall occurs. A nationwide campaign has been underway since 4 July, with reported focus on rainwater harvesting, groundwater recharge, rejuvenation of old water bodies, and tree plantation.
The Prime Minister’s Office also described community participation across villages and cities, including panchayats and social organisations. Reported on-ground actions include cleaning silt from old ponds, reviving wells and stepwells, and using borewells that are no longer in regular use as recharge channels.
Background and earlier position: water conservation as a “local-first” message
The Prime Minister’s Office presented the campaign message as simple: conserve the water where and when rain falls. The stated intent is to turn the conservation message into a mass movement so that local water structures—ponds, wells, stepwells and recharge points—are actively maintained and used.
What changed now: campaign activities expanded into specific local water interventions
Related current affairs
- Nationwide water conservation push under Jal Shakti Abhiyan: Catch the Rain (JSJB: CTR) and related campaigns
- Nandyal District strengthens water conservation infrastructure and storage capacity under Catch the Rain campaign
- Rajnandgaon district (Chhattisgarh) prepares to ‘Catch the Rain’ through Mission Jal Raksha under #CatchTheRain campaign
- Balod (Chhattisgarh) community-driven rainwater conservation boosts #CatchTheRain under Jal Sanchay Jan Bhagidari 2.0
- MoHUA reviews AMRUT 2.0 Shallow Aquifer Management under 'Catch the Rain' campaign; calls for greater community participation
- DDWS urges States/UTs to facilitate student participation and document/publish best practices under JJM 2.0