The Ministry of Tourism signed a Memorandum of Understanding (MoU) with Google India Pvt. Ltd. to strengthen the digital promotion of Indian tourism destinations. The arrangement focuses on digital technologies, artificial intelligence, data-driven insights, and capacity building for tourism outreach.
The MoU was exchanged in New Delhi in the presence of Union Minister for Tourism and Culture Gajendra Singh Shekhawat. According to the Ministry of Tourism, the collaboration is non-commercial, non-binding, and non-exclusive, and it carries no financial implications for either side.
What the MoU covers
The Ministry of Tourism and Google India have set up a framework for collaboration in the following areas:
The partnership is intended to leverage Google’s digital ecosystem to improve visibility for Indian tourism destinations, travel experiences, and cultural heritage among domestic and international travellers.
The collaboration also envisages training for Ministry officials on digital marketing tools, campaign optimisation, content creation, and emerging technologies, including artificial intelligence, for more targeted and measurable outreach.
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