What happened: NCOL markets certified organic produce under “Bharat Organics” using NPOP-aligned compliance
National Cooperative Organics Limited (NCOL) markets certified organic products under the “Bharat Organics” brand using a multi-channel marketing strategy. NCOL states that it sells only those organic products that comply with the National Programme for Organic Production (NPOP) standards, and it supports compliance through certified sourcing, traceability, and quality testing before marketing.
NCOL’s marketing channels for “Bharat Organics”
NCOL states that “Bharat Organics” products are marketed through several sales routes:
NCOL also states that it uses a Direct-to-Consumer (D2C) portal for sale of organic products.
NPOP as the benchmark for organic production in India
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