General Studies Paper IPIB · Current Affairs
eSARAS: Expanding Markets, Empowering Rural Women
Empowering Women Through Digital Sales
SP
Samachar Pathshala Desk
Published 1 Jul 2026 · 1 min
From weavers and potters to women-led cooperatives, rural artisans are powering India's inclusive growth story. Through the eSARAS platform, thousands of Self-Help Groups are gaining direct access to national markets, digital infrastructure and institutional support.
By eliminating intermediaries and integrating with major commerce platforms, eSARAS transforms how rural craft reaches the consumer. The platform's expanding reach across blocks and districts underscores its growing significance in rural livelihoods.
The UPSC angle
General Studies Paper IGeneral Studies Paper II
Role of Digital Platforms in Rural Development
eSARAS exemplifies how digital platforms can enhance market access for rural artisans, aligning with the goals of inclusive growth and economic empowerment in rural India.
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