From weavers and potters to women-led cooperatives, rural artisans are powering India's inclusive growth story. Through the eSARAS platform, thousands of Self-Help Groups are gaining direct access to national markets, digital infrastructure and institutional support.
By eliminating intermediaries and integrating with major commerce platforms, eSARAS transforms how rural craft reaches the consumer. The platform's expanding reach across blocks and districts underscores its growing significance in rural livelihoods.
Initiatives like eSARAS drive women's entrepreneurship, preserve cultural heritage, and build a digitally empowered, self-reliant rural economy.
eSARAS (SARA S Aajeevika) emerged as a significant outcome of the Digital India programme developed by the Ministry of Rural Development under DAY-NRLM.
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