What happened (National Campaign on Entrepreneurship-II under DAY-NRLM)
The Ministry of Rural Development launched the National Campaign on Entrepreneurship-II under Deendayal Antyodaya Yojana–National Rural Livelihoods Mission (DAY-NRLM) to promote rural women entrepreneurship for another three months, running from 21 August to 21 November 2026.
The campaign extends the earlier phase and expands focus on both Farm and Non-Farm enterprises, with added emphasis on marketing of Self-Help Group (SHG) products.
On 21 August (World Entrepreneurs Day), the campaign launch included release of “Sankalp Shakti”, the first Rural Enterprise Technical Bulletin, described by the Ministry as a monthly feature.
Background and earlier position (where DAY-NRLM enterprise support fits)
The National Campaign on Entrepreneurship-II is designed to complement DAY-NRLM’s existing enterprise and capacity-building architecture. The Ministry stated that the campaign will complement Community Resource Persons–Enterprise Promotion (CRP-EP), Enterprise Development Programme (EDP), Start-up Village Entrepreneurship Programme (SVEP), and Organization Structure Framework (OSF).
Related current affairs
- 11 Years of Digital India: eSaras Online Market & Melas strengthening rural livelihoods through digital commerce
- Empowered Committee reviews proposals under DAY-NRLM to scale women-led rural enterprises via incubators and SVEP expansion
- Shakti Ki Saptadhara: Agriculture and Rural Development departments organise commitment program with stakeholders
- DAY-NRLM: Strengthening rural livelihoods through Self Help Groups (SHGs) and market access for SHG products
- NITI Aayog evaluation of DAY-NRLM and other central rural sector schemes (FY 2025-26)
- Action Plan under Lakhpati Didi initiative under DAY-NRLM