11 Years of Digital India: eSaras Online Market & Melas strengthening rural livelihoods through digital commerce
The Ministry of Electronics and Information Technology said the eSaras platform is expanding digital market access for rural producers under DAY-NRLM.
AI generated- The Ministry of Electronics and Information Technology marked eleven years of the Digital India programme in the release.
- eSaras is a government-backed digital commerce platform for rural producers and Self-Help Groups.
- DAY-NRLM is the implementation framework under which eSaras operates.
- The release says eSaras is integrated with ONDC-enabled buyer applications.
What happened
The Ministry of Electronics and Information Technology said eSaras, a government-backed digital commerce platform, is connecting rural producers with buyers across India. The platform is developed by the Digital India Corporation under MeitY in collaboration with the Ministry of Rural Development and is implemented under the Deendayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM).
The release places eSaras within the eleventh year of the Digital India programme and presents it as an example of digital public infrastructure being used for inclusive growth and rural livelihoods.
UPSC may examine how digital public infrastructure can improve market access, reduce intermediaries and support women-led livelihoods, while also asking about implementation limits such as logistics, onboarding and digital literacy.
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