What happened
The Delhi High Court granted interim protection to former India cricketer Yuvraj Singh. The court restrained other parties from using Yuvraj Singh’s name, image, voice, likeness, and other identity attributes without consent—particularly through artificial intelligence, deepfakes, and similar digital tools.
The interim order followed a suit filed by Yuvraj Singh alleging misuse of his personality rights through AI-generated images and fabricated videos. The suit also alleged unauthorised sale of merchandise that used Yuvraj Singh’s likeness.
Background and earlier position
Before this order, disputes involving public figures and unauthorised media use commonly involved arguments based on personality rights (often discussed as control over one’s identity traits). In the AI and deepfake context, the key difficulty is that fabricated content can be produced and shared quickly at scale, creating a fast-moving harm and making the need for immediate court protection more urgent.
In the present case, the Delhi High Court observed that personality attributes deserve legal protection against unauthorised use.
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