What happened

The Government of India has pushed a coordinated strategy to promote Ayush-based medical and wellness tourism. The policy connects immigration facilitation, quality assurance, clinical standardisation, and international outreach so that India can be positioned as a global hub for traditional medicine and wellness travel.

Background and earlier position

The Ministry of Tourism had already prepared a National Strategy and Roadmap for Medical and Wellness Tourism in consultation with other ministries, including the Ministry of Ayush. The current push builds on that framework by linking tourism promotion with treatment access, training, and international recognition of Ayush systems.

India has also been using institutional and diplomatic instruments to deepen acceptance of Ayush. The Ministry of Ayush is implementing the Central Sector Scheme for Promotion of International Cooperation for AYUSH, which supports exports, academic exchange, foreign awareness, and stakeholder interaction.

What changed now