What happened: ODOP product mapping and market-access channels

DPIIT’s ODOP framework has identified 1,244 products across 773 districts in India. State/UT governments select at least one product per district and handle product branding and promotion, while DPIIT supports visibility and market linkages through exhibitions, capacity building and e-commerce onboarding for Government e-Marketplace (GeM).

To expand market access, DPIIT established a dedicated ODOP Storefront on GeM, with over 500 ODOP product categories covering more than 1,300 products available for procurement. DPIIT also reports that more than 10 States have developed dedicated e-commerce platforms for ODOP marketing and sale.

For export orientation, DPIIT states that the “Districts as Export Hubs” initiative identified export-potential products and services in 734 districts. DPIIT further reports the establishment of State Export Promotion Committees (SEPCs) and District Export Promotion Committees (DEPCs) across all 36 States/UTs, along with adoption of 249 District Export Action Plans (DEAPs) to streamline value chains from production to export.

Background and earlier position: ODOP as a State-led district branding exercise

ODOP is a DPIIT initiative under which the selection, branding and promotion of at least one product per district is undertaken by the respective State/UT governments. DPIIT frames the ODOP logic as enabling holistic growth across regions through district-level product identification.

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