DPIIT’s ODOP initiative: 1,244 products identified across 773 districts; GeM storefront and export hubs to boost market access
DPIIT’s One District One Product (ODOP) framework: 1,244 products identified across 773 districts; GeM storefront and export-hub push for market access
- ODOP aims to select, brand, and promote at least one product from each district, with State/UT governments responsible for product selection and promotion.
- PMFME is described as adopting the ODOP approach for food processing and providing credit-linked capital subsidy plus branding and marketing grants for common branding, packaging, quality standardisation and food safety compliance.
- The “Districts as Export Hubs” initiative reports identification of export-potential products/services, and creation of SEPCs and DEPCs plus adoption of DEAPs across States/UTs.
What happened: ODOP product mapping and market-access channels
DPIIT’s ODOP framework has identified 1,244 products across 773 districts in India. State/UT governments select at least one product per district and handle product branding and promotion, while DPIIT supports visibility and market linkages through exhibitions, capacity building and e-commerce onboarding for Government e-Marketplace (GeM).
To expand market access, DPIIT established a dedicated ODOP Storefront on GeM, with over 500 ODOP product categories covering more than 1,300 products available for procurement. DPIIT also reports that more than 10 States have developed dedicated e-commerce platforms for ODOP marketing and sale.
ODOP is structured as a district-level product identification and branding exercise executed by States/UTs, with DPIIT enabling market visibility through GeM storefronts and international promotion via missions. UPSC can examine how ODOP uses scheme convergence (PMFME for food processing and SASCI for Unity Malls) alongside export-hub planning to reduce market-access frictions, while noting that ODOP itself does not allocate district-specific funds.
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