Govt sets up task force to support India’s toy sector; aims for 5% global market share by 2032; Toy Sector Playbook launched
A DPIIT stakeholder meet in New Delhi launched the “Toy Sector Playbook” and announced a task force to raise India’s global toy market share to 5% by 2032.
- The task force is set up to suggest practical actions that help India’s toy manufacturers grow and export.
- The Toy Sector Playbook is a government roadmap that lists step-by-step areas like compliance, intellectual property, skills, and export opportunities for toy businesses.
- Value chain bottlenecks mean weak links between design, production, compliance, and market access that limit scale and exports.
- BIS certification is mentioned as a quality-regulation tool that pushes toy products to meet standards before export or wider market use.
What happened: task force for toys and “Toy Sector Playbook” launched
The Union Minister of Commerce and Industry, Shri Piyush Goyal, announced the setting up of a task force to support India’s toy sector and identify interventions for reaching a goal of 5% share in the global toy market by 2032. The announcement was made at the stakeholder meet “Team Up for Toys: Driving SCALE, Innovation and Exports”, organised by the Department for Promotion of Industry and Internal Trade (DPIIT) at Vanijya Bhawan, New Delhi.
Alongside the task force announcement, the “Toy Sector Playbook” was launched. The government described the playbook as a roadmap with actionable guidance for manufacturers, startups, MSMEs (Micro, Small and Medium Enterprises), investors, and entrepreneurs. The playbook covers manufacturing ecosystems, value chains, standards and compliance requirements, skills development, product innovation, intellectual property, exports, and emerging market opportunities.
UPSC can frame this as an industry policy problem: how the government plans to improve competitiveness of a labour-using, MSME-heavy sector through global value-chain integration, quality/standards systems, cluster-based industrial support, and export facilitation. The headline figures (5% by 2032) can be used to discuss measurable policy goals and implementation levers.
Related dispatches
